Does Your Image on the Screen Represent Your Image Behind the Screen?

by Emily Crookston

 

I finally made it to the salon this week to get a cut and color. This is kind of big deal because I rescheduled the appointment 3 times (#freelancerlife). It’s also a big deal because I’m trying a new stylist and salon after a somewhat disastrous experience at a different salon back in December.

 

My new stylist absolutely blew me away! She talked with me for 15 minutes before she even moved me to her chair and she took the time to explain everything she wanted to do with my hair. As a result, I have a cut and color that I love for the first time in years. What an amazing first impression!

 

After my experience, I realized something: What I project in my virtual image is directly connected to how I present myself in my daily life.

 

I had been putting off finding a new salon because, as a freelance content writer, I don’t often have face-to-face meetings with clients. So, it’s not a high priority for me to look my absolute best all the time. However, looking and, more importantly, feeling confident definitely helps me do my best work, even when my work goes on behind a computer screen.

 

First impressions are gold in business.

 

We all know someone who owns whatever room she walks into. These people always land the best jobs and find the right dates. Far from being born lucky, these successful types have figured out the right formula for making an amazing first impression. The good news is that anyone can learn these psychologically tested and proven skills.

 

Victoria rightly points out that it only takes 7 seconds for people to make a judgment based on a first impression. But in the digital age, first impressions mean something different from what they once meant. Depending on your industry, you are more likely to make that first impression virtually than in person.

 

This is certainly true of my work; most of the time I must rely on my virtual image to get my message out and build credibility. The problem is that I sometimes rely too much on my virtual image.

 

I love the flexibility and independence of being a freelancer. But too often that flexibility and independence manifests itself in wearing yoga pants, not wearing makeup, and throwing my wet hair up into a scrunchy (okay, I haven’t worn a scrunchy since the 90s, but you get the idea) as I run out the door to work in the coffee shop.

 

My experience feeling more confident after finding a great stylist made me stop to reflect on few points that might help you too:

 

  1. Consider all aspects of your brand.

 

Does your online image reflect who you are in the real world? Some days, I allow myself to wear what’s comfortable and that’s perfectly okay. I mark off content days in my calendar and spend these days hiding out in the coffee shop or co-working space just cranking out content. On these days I know I won’t be meeting with clients and my appearance won’t reflect back on my brand.

 

Other days, however, I will be networking and representing my business. During these times, I know that the people I meet will be considering not only my look, but also how I speak and what I say as they ask themselves whether they want to do business with me or refer me to others.

 

It’s always important, though, to make sure all aspects of your brand from the images on your website, to your business cards, to your 30-second spiel align with your brand and present you in the way you want to be perceived.

 

Quick take-away: You can’t afford to hide behind a vague description of your work or project a lack of confidence in any aspect of your brand whether in virtual or meat space.

 

  1. Your next client could be at the grocery store with you.

 

Does your line of work require that you project a certain type of personal image? Like it or not, image is highly subjective. This means that your industry, your position, your gender, even your personality and attitude can affect how others perceive you.

 

Stereotypes and assumptions abound. Whereas it may be fine for me to bump into a potential client at the grocery store or coffee shop sweaty after my hot yoga class, my realtor friend may lose a sale because she popped into the pharmacy after taking a run in the middle of the afternoon.

 

Now, don’t get me wrong, in an ideal world, we would all be able to drop clients who have unreasonable expectations and who would judge us for getting away from our desks during the weekday. But in the real world where we all want to succeed, we need to be at least a little mindful of others’ expectations.

 

Quick take-away: Your next client could be right in front of you and you are making an impression without even knowing it.

 

  1. Be ready for anything.

 

Even freelancers work for others and can find themselves at the whim of other people’s schedules. Plans change. You could be called into a last-minute meeting. I once had a client call me out of the blue, months after our initial meeting and ask me to meet with her in her office in 30 minutes.

 

Sure, I could have bought myself some extra time to run home and change; however, being able to run over to meet her when she wanted me to definitely scored me some brownie points.

 

With video conferencing being so important to doing business today, the last-minute video meeting is another possibility. It helps if you already have on a decent shirt and your hair hasn’t been tossed up in a sassy bun. Plan your morning to put your best business face forward, you’ll more prepared to tackle the day.  

 

Quick take-away: Plan your outfits for the next day each evening and toss your favorite make-up essentials in a bag that you keep with you all the time, so that you never miss an opportunity to put forward your best self.

 

Above all: Treat yourself like a professional.

 

Treating myself like a professional this week made me realize how much my outer appearance affects how I feel on the inside and how much how I feel on the inside affects the quality of my work. As often as I preach to my own clients about how their marketing content affects their image, I finally connected the dots for myself.

 

Going forward, I will definitely be paying more attention to my professional image both on the screen and behind the screen. Does your online image need a boost? Contact me and let’s chat about your content marketing needs.

 

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Emily Crookston is the owner of the Pocket PhD (thepocketphd.com). She is a copywriter, former professor, and pocket resource for your business. Emily specializes in creating captivating content that converts, influences, and sounds like YOU on your best day. When she’s not writing intensely, she’s most likely practicing yoga intensely.


6 Ways to Beat the Mid-Winter Blahs That Don’t Require a Tropical Vacation

The weather outside is still frightful!

Going from bitter cold and snow storms, to rain with dampness that chills us to our bones – and it’s the middle of February! Sunshine has not been our friend this winter; usually I prefer the cold days with snow, as long as the sun is shining. Just the other day we had gorgeous, sunny weather and I could feel everyone’s energy lifting and becoming happier.

According to the groundhog, we still have 6 weeks left of winter! So, if you aren’t hitting Caribbean beaches this year for that extra boost of warmth and sun, here are some of my favourite, sure-fire ways to take those mid-winter blahs and kick them to the curb:

1. Add a pop of colour!

Our eyes (and spirits) have already seen enough black, grey, brown, maroon and navy this year. We are craving COLOUR in our lives.

Shake it up by adding colour in your ensemble. I have broken all the rules and pulled out my summer turquoise purse. As I frequently wear black, this works as a statement piece and I get a ton of compliments.

P.S. My toenails are a hot pink (just for me)!

2. Freshen up your ‘do.’

This is the time of year when I get the most requests from clients for “something different.”

The power of a fresh new cut, colour, or a few hilites, is often all you need to feel perky and put that extra bounce in your step.

Swapping out lipsticks from the rich darks or neutral tones to brighter shades will both enhance your new do and add that pop of colour you’re craving.

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3. Buy yourself fresh flowers.

Adding a spring bouquet or even a single daisy to your desk, work area, or bedside table will bring a smile to your face whenever you look at it.

4. Bring your sexy back!

That frumpy feeling from being bundled up in several layers of winter clothing needs to go!

Embracing your feminine, sexy side is fun and builds confidence. Try wearing a lacy bra and panties, just for you. Join a pole dancing class; it’s a great way to get in touch with yourself, plus you get an incredible workout.

Or oil up your partner and take turns massaging each other. This is the month of love, after all! #loveyourself

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5. Get outdoors.

Don’t roll your eyes at this one – I know you dread the thought of doing anything more than getting into and out of your car in weather like this! 😉

Trust me, spending time properly dressed for the elements and getting some fresh air will do wonders. A 15-minute walk or shovelling your driveway will increase your energy and improve your attitude.

6. Be sun-kissed without the sun.

Grab a self-tanner, bronzer, or an illuminating cream, spray or foam, and give your skin that golden glow without exposing yourself to harmful rays.

Read the directions to be sure to get the right shade and to avoid streaking.

Do you have any other tricks for beating the mid-winter blahs? Tell me in the comments!


How to Crack the Dress Code on Event Invitations

 

Has a wedding or event invitation ever left you confused as to what to wear? Themed events and parties are on the rise; Great Gatsby, Disco Glam or Back to the 80’s just to name a few!

These decade-themed parties are pretty straight forward, encouraging a guest to go ‘all out’ in an outfit or costume. Weddings, cocktail parties, galas, fundraisers and New Year’s Eve can be a bit trickier to decipher the language on the invitation. Here’s how to crack the code so you’ll never feel over- or under-dressed again:

Wedding Attire Etiquette

First rule of thumb: as a guest at a wedding, remember that today is ALL about the bride! The beautiful bride is the star, so dress and act accordingly. Although wearing black is no longer considered a faux pas, white should absolutely be avoided. Every religion and culture has customs and traditions; when attending a wedding outside your own culture, reach out and ask for specific guidelines. Your host will appreciate it and you will feel so much more comfortable!

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“Dressing well is a form of good manners.”

Tom Ford

Black Tie

This indicates a very formal event and usually means it is an evening affair.

For him: A tuxedo, a black bow tie, a cummerbund, and patent leather shoes.

For her: A long evening gown or a chic cocktail dress.

Formal or Black Tie Optional

This event is slightly less formal but still suggests dressing accordingly.

For him: A dark suit or tuxedo; conservative, not flashy.

For her: A long dress, chic cocktail dress, or dressy separates.

Semi-formal / Smart Casual / Dressy Casual

This one is a lot trickier to decipher! Take cues from the time of year and time of day during which the wedding or event is being held.

For him: A suit – light or dark, depending upon the season; colourful, trendy shirts and ties. A vest can also be worn as an alternative to a suit jacket.

For her: A cocktail dress, maxi dress, skirt with a top, or dressy pants and a blouse.

Beach Formal

This suggests an elegant beach wedding, so dress to impress while still keeping sand and exposure to sun in mind.

For him: A summer suit with a linen shirt (no ties required), linen pants or khakis, and sandals.

For her: A maxi dress, a lightweight summery cocktail dress or a dressy sundress, and sandals.

Casual

Consider the purpose of the event when deciding what to wear! Jeans, t-shirts, and shorts are acceptable when a casual dress code has been indicated for a friend’s birthday BBQ or a Euchre tournament at the community centre. When it comes to attending a “casual” wedding, unless specified as acceptable on the invitation, steer clear of jeans and shorts!

For him: Dress pants, chino with button-down shirt or polo shirt.

For her: Dress, skirt and top, or a blouse with dress pants.

When in doubt, remember this advice from Karl Lagerfeld:

“One is never over-dressed or under-dressed with a Little Black Dress.”

Do you have questions about what to wear to your next special event? Schedule a complimentary Style Success Session with me!


2 Simple Steps to a More Balanced Life

My clients tell me all the time how they desire more balance in their lives:

“I only have work clothes and sweatpants.”

“I have nothing in my closet that works for just a movie night or a nice dinner out.”

Actually, just the other day, I had a conversation with a client whose business has evolved so much that she has nothing to wear this fall but what she calls “convention clothes” – and she is not spending all of October in conventions!

Can you relate?

I have a great trick up my sleeve to help you figure out whether your life balance is out of whack!

I’m talking about your Lifestyle vs Wardrobe balance – sorry, no meditation or time management tips here! Today, we’re going to go to the root of the cause and find out if your lifestyle and wardrobe match up in the closet.

Ready? Ok, old-school people like me, grab a pen and paper… millennials, open an app.

Step 1

Figure out what percentage of time you spend in the following categories

  • Work
  • Casual (movies, dinner out, bowling, shopping… get the drift?)
  • Active (exercising, walking dog, gardening)
  • Formal (weddings, graduations, galas)

Step 2

Go to your closet and do the same exercise with all your clothing. This can take a while, so it makes a great “rainy day” or weekend project. It’s also much easier if you’ve recently completed a wardrobe audit – to learn how to do that, check out this blog post.

Determine what percentage of clothing you have for the same 4 categories:

  • Work
  • Casual
  • Active
  • Formal

For example, you might have 50% Work, 20% Casual, 20% Active, and 10% Formal. There is no right or wrong amount here! All you’re doing is finding out whether your lifestyle and wardrobe are in sync.

Whenever I go through this exercise, I like to make a pie graph for each step and then compare them side-by-side to find out where I might need to add or take away from my existing wardrobe.

Here’s an example:

lifestyle-vs-wardrobe-comparison

It’s one of my absolute favourite tools – it keeps me focused on my shopping trips and has lessened the itch to impulse buy!

Do you have questions about this process? Schedule a complimentary 30-minute Style Success Session with me here and let’s talk!

 


The Difference a Year Can Make – Lessons in Life AND Business

On August 31st, 2015, I officially handed over the keys to the new owner of my day spa. That day was a weird experience. I was excited, full of anticipation of how my new career/business would unfold and develop. At the same time, I was sad to say goodbye to so many great clients, memories of how it all began, the good times, and funny stories that had happened there over the years. It was a day of mixed emotion.

The sale of my day spa is just one component. My family and I also relocated to a new town in June 2015, leaving behind great friends and a community I loved dearly.

For those of you getting these newsletters and following me on social media, you can agree: WOW a lot can happen in a year!! I have been blessed to moved into a great new community, launch a new career, make new friends, etc… you see the highlight reel. All the good stuff.

There has been lots of talk lately on how the “highlight” reel on social media feeds can actually make us feel bad about ourselves.

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Maybe you are anxious to get engaged and start a family, and while you seemingly wait patiently by the sidelines and nudge your boyfriend to buy the ring, everyone else you know seems to be getting married or having their first baby. UGH it isn’t fair: when will it be my turn?! you think.

Are you struggling to make ends meet financially, and it’s depressing to see posts of friends traveling the world, going to exotic places or even having a dinner out? I mean sure, you are happy for them, but you deserve it too!

I am one of the most upbeat, positive, happy people I know, and yes – this past year has been marvelous, but I have also had struggles. As an entrepreneur, I can tell you it is a roller coaster ride with many ups and downs.

I choose to show my highlight reel on social media: all the good stuff, the celebrations of my hard work and perseverance.

What you didn’t see is me sobbing uncontrollably driving away (and for hours after!) from appointment with the lawyers to close our previous home. We carried both homes for 4 months and I didn’t realize how much emotion this would bubble up. The finality, knowing I couldn’t just pop up the road to my friend’s house for an impromptu tea and a chat. I felt fear of the unknown.

I began online certification courses in September 2015. Every day for the first month my husband would come home for lunch and I would be waiting for help, frustrated and ready to throw the computer out the window! The course load itself was fine; it was my incompetency with computer programs I had never needed to use before that was literally driving me crazy! I felt inadequate and stupid.

Same goes for joining a tug of war team, as well as a ladies dance troupe, to meet new people. I felt clumsy and awkward.

Heck, even the grocery store was set up differently to my old one. EVERYTHING was new and I was a novice at it all. My normally adventurous self was taking a beating, and it wasn’t pretty.

And for the first time in 28 years I felt lost. By December my courses were complete, Christmas shopping was done, and my business was not yet launched, so I was client-less and stir crazy! In previous years, I would have been running around the spa like a chicken with its head chopped off by that time – crazy busy and exhausted while wishing for it to end. Be careful what you wish for!

I felt lost and frightened. My confidence faltered and I began to second guess myself. Some days I only drew comfort knowing I could cook a good meal and keep a tidy home.

I am persistent if nothing else!

Every day, I woke up determined to keep on going. I soldiered on, and slowly but surely everything became easier: I was getting better! My confidence returned and the adventure became fun.

My persistent nature, consistency with executing “the plan”, and willingness to try new things, whether in business or pleasure throughout this last year, is what has brought all the cool, new opportunities into my life.

My motto – feel the fear and do it anyways!

Guess what?

  • I have made new friends and maintained friendships with many whom I care so much about and we still get together for tea… the only difference now is we just have to plan ahead!
  • I have gained new clientele from across Canada/U.S.A. and stay in touch with some former clients through Facebook/email, or get a big hug if we bump into each other at the mall!
  • I can now troubleshoot many of the computer techy issues myself!
  • My tug of war game has improved and it will continue to be a work in progress.
  • Over 600 people, over 3 nights, paid to watch me dance in a community fundraiser with the ladies dance troupe! What a blast!
  • I easily maneuver through the local grocery store these days and despite clumsily knocking over an entire aisle display of birthday candles, I became friends with the owners who had a good chuckle that day!

My mission or personal mandate when I launched this business, began blogging and creating buzz on social media, was to be a woman first and an Image Coach second. To some this may seem a backward approach in growing a profitable business, but I am passionate about creating a community where women empower women. To see higher potential in yourself, to inspire action or to love yourself in this moment today while on the journey to becoming the next version of you!

What I know for sure is we are all more alike than different. We all have the ups/downs in life, it depends if you decide to tackle them or let them tackle you that dictates your outcome and future.

Cheers to all of us in the game, ready to rumble and make our dreams come true!

Remember that you are beautiful!


How The Word “No” Taught Me When to Say “Yes”

dreamstime_s_30035137I have a hard time saying no. I admire those who can say “no” straight up, with zero hesitation and zero guilt.

Saying “no” has been on my list of goals for the past two years, and I have improved. People pleasing and doing things out of obligation instead of desire are two areas where I am practicing this art of “no”.  Years of patterned events, behaviour and customs for us “people-pleasers” can take its toll, and the joy of serving others is replaced with resentment. Now I carefully choose with whom I spend my time, and I am thrilled to have such a diverse group of family and friends.

Who wants to spend their life feeling and doing things strictly out of obligation? I thrive on joy, love, fun and excitement. For those of you who’ve received an email from me, you may recognize this quote from Rumi, which appears in my email signature and is my personal motto:

“Set your life on fire; seek those who fan your flame.”

The real magic begins with saying “yes.”  Are you confused yet? :) First I tell you I am practicing saying “no” and now I tell you saying “yes” is magical!

Here is the difference:

Say ‘no’ when you are suppressing an eye roll to an invitation to spend time with people who are simply not in line with who you are, where you do not want to spend the evening with a fake smile and head nods.

Say ‘yes’ when your heart skips a beat, when you think “I can’t do that” because it is far fetched – be crazy enough to give it a shot!

Being open to new experiences, adventures and people is saying “yes” to what makes my heart sing. Yes is magical. Yes is scary. And yes opens up a whole new world of opportunities.

So what do you have to lose? Try saying yes to something new this week and see what difference it makes in your life and in the lives of those around you! Here are some suggestions:

Say “YES!” to…

  •  Trying new foods!

Life is far too short to spend it eating meat and potatoes every night! Be brave: order something new the next time you are at your favourite restaurant, or try a new recipe!

  •  Volunteering in your community or at a fundraising event!

Meeting new people with a common interest/goal and giving back is a win/win. I have made amazing personal and business relationships through volunteering.

  •  Signing up for a physical challenge!

Whether it is a 5 km fun run, mud run, marathon, bike ride, yoga or tai chi in the park, the energy and excitement is amazing.  Registering will keep you on top of fitness goals and the accomplishment will make you proud!

  •  Doing business in a new way!

I never expected my business to expand virtually through Skype the way it has, but I said ‘yes’ to trying. Likewise, with new partnerships, public speaking – which I had no experience doing, but said ‘yes’ anyway.  Nothing ventured, nothing gained – and I have gained a lot thanks to being open to trying something new.

  •  Something that scares you a little (or a lot)!

Like zip lining, tree topping or midnight skinny dip, doing anything out of your comfort zone heightens all the senses. It is invigorating and freeing!

Practice saying yes to opportunities TODAY by grabbing one of my complimentary Style Success Sessions. I’m opening up just 6 spots on my calendar for these 20-minute sessions, and they’re first come, first served for the first 6 people who book one. When the last session is booked, I’ll be closing my calendar. Click HERE to schedule yours now!


Effort is Attractive: 7 Tips to Avoid “The Trap”

When you start a new job or open a business, things are always so fresh and exciting at first! Your mind is full of cool new ideas. You know, with full conviction, that you’re going to make your mark on your industry. Sure, there are obstacles, but you can conquer them and boy, you look good doing it, too! Coming to work, attending meetings and conferences with your hair coiffed, nails polished and dressed to impress. No one can stop you, except you – when you fall into “The Trap”.

Trap? What trap?

I’m talking about reaching your comfort zone… aka falling into “The Trap”.

Here’s how it happens: your career is humming along, your life feels balanced, you have a good rapport with your clients and coworkers, and you’ve hit certain goals that you’re really proud of and happy about. You’re feeling good about yourself and life in general, so you decide – subconsciously – to ride it out for a while.

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How do you know you’ve fallen into “The Trap”? When bit by bit, you start letting yourself slide by thinking things like“No one else dresses up in this office, so why bother?” or “Ugh, it’s Casual Friday anyways – jeans and a messy bun will do,” or even “I’ve had this client for years; they won’t care how I look.”

Hey, I get it, I’ve been there myself! It’s a nice, comfortable and easy feeling.

Breaking News…. your appearance matters!

What got you to where you are now in your career is not going to take you to the next level. People notice when you show up as your best self and they notice when you don’t. This is not ego, this is reality! I just read The Nest by Cynthia D’Aprix Sweeney, and this particular line stuck with me:

Appearances matter. If you want people to judge you for what’s inside,

don’t let them get confused with the outside.

If you are happy with your current reality, happy with the status quo, that’s great – no need to read any further! But if you want to stand out from the competition and go above the norm, here is the best advice I can give to get you back on track:

Effort is attractive – jot these words down on a sticky note and attach to your bathroom mirror. It all boils down to effort.

Whether it is within our workplace, business relationships or personal and romantic relationships, effort is attractive and key. Effort in how we present ourselves is the quickest, simplest way to increase attention towards who you are!

1. Get a decent night’s sleep.

7-8 hours is what research suggests the average person needs to maintain good health. Routine sleeping patterns will keep you looking fresh;feeling energized and maintains more brain power!

2. No extra snoozing.

Get up with your alarm! Allot yourself enough time each morning to properly get ready for the day ahead. That means no more ponytails or applying mascara/lipstick in the car at stop lights! Have an outfit picked out the night before to alleviate some time in choosing. Calmly beginning your day sets the tone for next 8-10 hours.

3. Pre-book grooming appointments.

Haircuts, waxing, manicures and pedicures can all be booked from one appointment to the next. This habit alone will keep you feeling and looking better, which builds your self confidence.

4. Don’t wear clothing that is worn-looking, stained, missing buttons, or in any state of disrepair.

Toss it! Same goes for shoes, boots and purses.

5. Smile!!

Even if you don’t feel happy. A smile goes a long way, makes you more approachable, likeable and it shows effort!

6. Say please and thank you.

Good manners are very much in style. Be fashionable: use them and earn the respect from those around you.

7. Dress for the job you want, not the job you have.

Often, I hear women say they don’t want to stand out, they would rather blend in. This breaks my heart! You were born to stand out, not to blend in! Besides, if you want to advance in your career, you need to stand apart from the competition, get noticed, get promoted, gain higher level clients, and earn more wealth!

Above all, remember that you are beautiful! Do you have questions about how to stay out of “The Trap”? I work with professional and entrepreneurial women who want to kick their style and their careers up a notch. I’d love to chat with you – just click here to be taken to my calendar and book a complimentary Style Success Session with me!


Perfectly Imperfect

perfectly imperfectThe t-shirt arrived on my doorstep as a gift from my good friend… and I find it “perfect”. I wear it with great pride, and it is what I am wearing in the cover photo on my personal Facebook page.  Our joke regarding the phrase began while she and I decorated my home on two separate occasions: once for a baby shower and another for a Mardi Gras party. We both like the house to look perfectly imperfect when staged for an event!!

As a type A personality, Virgo and self proclaimed perfectionist, I began to think and have a silent chuckle at how many times over the years I have spent endless hours decorating our home so it looks magazine worthy, yet not so perfect to be on display in a showroom all matchy-matchy. Or countless formal styles or updo’s I did as a hairstylist, making my clients look gorgeous with an effortless elegance, yet spending an hour and cursing silently with a bobby-pin in my mouth to achieve this. Or how I balance a client’s outfit to look elegant, sophisticated and yet approachable and fun.

I had to ask myself the question: Why? Why am I, and others, obsessed with this “perfectly imperfect” style?

I’ve come to the conclusion it’s because we are all perfectly imperfect; flawed in ways that make us unique and more attractive to our family, friends and clients.

All of us were born into this world as beautiful, perfectly unique humans. I encourage all of us to embrace those imperfect traits we possess, whether it’s those freckles, the gap in your teeth or your carrot top. Learn to love that which makes you different!

I have found that the quirky little traits we own and perhaps shun ourselves, are usually the same traits our friends admire about us most, or don’t even notice. I used to be terribly self conscious about my toes, they are spread wider apart than the average person (kinda creepy), so what? I am not average, so why should my toes be? My thighs rival most men’s for thickness, but they are strong! And I have this obnoxious loud cackle – yes I said cackle! – and the occasional snort slips out as well, it’s horrifying! Yet, more people have told me how much they love my laugh and how infectious it is!

Let the perfectly imperfect YOU shine on!

In a world where Photoshop and filters serve to enhance our pictures, let’s keep those enhancements subtle, real, pure and fresh.

To end I will leave you with a quote to ponder.

“There is nothing more rare and beautiful than a woman being unapologetically herself; comfortable in her perfect imperfection. To me that is the true essence of beauty.”

~Steve Maraboli

Victoria Baird works with women in life transitions to discover their personal style, develop their personal image and brand, and build their self-confidence around their own natural beauty. Ready to kick your image up a notch? Schedule a complimentary Style Success Session with Victoria here.


The One Thing You Need to Know to Layer Your Clothing and Still Look Chic!

It’s warm, it’s cold, it’s wet, it’s damp, it’s windy, it’s calm, it’s sunny, and it’s dull. It’s springtime in Canada where the weather can change within minutes and “it” does! Just last weekend on my girls’ getaway in Toronto we experienced it all, even the dreaded S word – SNOW – in the middle of May. UGH.

This time there were 5 of us ladies, aged between 28-50 – what a diverse group of girlfriends I am blessed with! And this is just a few. Quality time with my friends is a priority in my life, although it’s sometimes hard to manage between all our schedules. But when we do – look out! We laugh so hard my head hurts; get into some deep meaningful conversations and the food… never a lack of good food and wine!

Why did we even pack umbrellas? It was sunny when were heading out into the city, so we were hopeful and left CanadianSeasonsthem back at the condo. We were wrong.

Not one of us was prepared in our dress for the weather, even myself – despite looking at the forecast the entire week leading up to the getaway. Maybe I was in denial or maybe I was overly optimistic; either way, I roamed the streets in a light weight leather jacket, hand and head open to the all the elements of spring that hit me. Literally hit me! It is not much fun roaming the Distillery District with a croissant in one hand and a tea in the other with sleet pelting down on me!

Clearly I don’t have ‘it’ all together all the time! For anyone who knows me well they can vouch for this! I struggle, just like the rest of you, trying to figure out what to wear each day with the erratic changes in weather. And in our defence, the weatherman has been known to make mistakes!

Mom’s old school advice holds true still in 2016. Layer up, buttercup.

Wikipedia defines Layer clothing as the wearing of multiple layers of clothing for practical or fashion purposes.

 

Want to layer and still look chic?

 

It’s simple – scarves, cardigans, tights or leggings under a skirt!

Easy to add and subtract, throw in purse or around your waist.

Let’s be honest. Aside from the weather, women’s body temperatures seem to yo-yo enough on their own. From pregnancy to menopause, dressing to adapt to our own internal furnace is tricky. What worked for us even a few months or weeks ago can change in what feels like the blink of an eye!

I love working with women in transition, experiencing life changes – and let’s face it, womanhood IS a series of transitions and changes, whether it’s (re)entering the workforce, changing careers, dating after divorce or the loss of a spouse, or even physiological – losing or gaining weight, having a baby and yes… menopause!

For those of you who are going through a transition like this, I’d love to have a chat with you – no obligation, just a chance for me to get to know you and perhaps offer a few simple tips to help you put your best self forward! Just click here and book a time on my calendar.


7 Reasons to Hire an Image Coach

Imaging coaching is not only for the rich and famous. I work with many professional women, just like you!

Each client is unique in both their style and needs when working with me. Let’s dig right in and I can elaborate on the benefits of working with an expert!

1. Closet Full of Clothes and Nothing to Wear

messy closet

Image courtesy of k barker on Flickr

Is this you? Many women have more than one closet full of clothes and are only wearing 20% of those clothes regularly, whether it be out of habit, laziness, or comfort.

Hiring a professional helps you narrow down those clothes to what actually works for you: colour, shape, and design. You will be shown how to mix and match your existing items, resulting in more options with less clothes.

BONUS: You are left with a neat, organized closet that is pleasing to the eye and makes dressing a whole lot more enjoyable every day!

2. Up-Level Your Clientele

Dress for the job you want, not the job you have.

If your goal is to attract higher level, higher calibre, higher paying clients, you need to start looking and acting like a high level professional. Your appearance counts, from head-to-toe.

This doesn’t require a brand new wardrobe all at once! Learning how to mix and match existing pieces, how to easily update a hairstyle and becoming aware of your body language is a great starting point.

An Image Coach works with you to determine the areas where you need improvement and helps you create a plan to implement over a specific period of time.

3. Build Self-Confidence

Having clothes that fit properly, wearing colours that make you radiant, styling your hair in a way that complements your face shape, and wearing make-up that suits your skin tone makes a world of difference in gaining back your self-confidence. Focus on your natural beauty. Maximizing the areas you like best will diminish those trouble areas, boosting self esteem. You will walk tall, proud and more confident!

4. Get Clear on Your Personal Style

Lots of women are constantly shopping – trying to keep up with current trends without having any idea what really looks best on them, or what image or style they even want to represent.

An Image Coach works with you to figure out what you like and don’t like, and helps you create a personal style that suits both your professional life and your overall lifestyle.

5. Adapting to Weight Gain or Weight Loss

Significant changes in weight (up or down!) can happen at any time, but most frequently to women following childbirth as well as during the years leading up to and into menopause.

What used to look good doesn’t suit us anymore and many women have no idea how to put outfits together that fit their new bodies. This frustrating time can really do a number on your self-esteem!

An Image Coach will show you how to dress for your new body and leave you feeling good about yourself again.

6. Age-Related Changes

In addition to the menopausal weight gain (mostly around the waist), many women experience other changes including their skin tone, the elasticity of their skin, changes in hair colour and texture, and even possible hair loss.

An Image Coach will teach you new tips and tricks for the mature woman you have become, showing you how to embrace the changes and love yourself in a whole new way.

7. Navigating Through a Life Transition

Graduating and beginning your career. Going back to work after raising children. Getting back in the dating game after a divorce or loss of your spouse. These are all significant times in a woman’s life!

Entering or re-entering the workforce can also be intimidating, especially at interview time. Asking for direction and support from an Image Coach will get you on the right track – looking and feeling good about yourself in a fast and fun way!

Victoria Baird works with professional and entrepreneurial women to discover their personal style, develop their personal image and brand, and build their self-confidence around their own natural beauty, so they can feel great about themselves and stand out from the competition.

Ready to kick your image up a notch? Schedule your complimentary Style Success Session with Victoria here.