About Victoria

Victoria Baird
Style & Image Coach

My mission is to empower women to reach their potential, embrace who they are, and express it through their style.

When a woman feels confident in her appearance, nothing can stop her!

The trouble is that life has a funny way of zapping our confidence, often in unexpected ways. Big personal or professional changes, even positive ones like getting that well-deserved promotion at work, can cause us to lose sight of our identities.

I know, because I’ve been there.

After 28 years as a successful day spa owner and master hairstylist, I suddenly found myself at a crossroads of sorts. I had this amazing business, fantastic clientele and yet I felt bored, tired, complacent!  There was a stirring inside of me that I was meant to be MORE and do MORE.

Despite how I felt personally, I was more passionate than ever about helping people.

I’m often asked, “How did you get started as a personal stylist?”

When I discovered image consulting and coaching, I knew I had found my new career. The thought of rebranding myself as a personal stylist reignited my passion for the beauty and personal image industry. The opportunity to help other women rediscover themselves spoke to me from the very depths of my soul.

From an early age, I had an intuitive sense of personal image and its impact on our lives. It’s no surprise that I became a stylist-head to toe. Growing up in a small rural Canadian town, I had an insatiable desire to standout. Looking mainstream and “fitting in” has always seemed so boring. I have always known just how far to push the limits to get noticed in a positive way!

But as a young woman, I struggled with yo-yo dieting, body image issues, and finding myself. It was pursuing my career as a hairstylist and salon owner that gave me the confidence I needed to succeed.

For almost 30 years I saw the power a fresh haircut can make in a womans’ life, the extra bounce in her step as she left the spa. Now I take that feeling to the next level!

All of these personal and professional life changes have taught me valuable lessons that I’m absolutely bursting to share.


Here’s what I know for sureeach transition we experience in life can result in feeling like the rug has been pulled out from underneath us. Our confidence waivers. We lose trust in ourselves. We stop taking care of ourselves.

So, whether you are a new executive or a recent graduate entering the workforce for the first time, I can help you navigate these big life changes with poise.

If you’ve read this much of my personal story, thank you! I hope this is just the beginning of our relationship. I’d love to get to know you better! The best way to stay connected is by signing up for my bi-weekly beauty tips that include all kinds of inspirational resources to boost your confidence.

As you may have heard, though, I also offer several ways to connect in person and virtually. Here is a sampling of the available offerings:

  • Personalized, one-on-one consultations.
  • Group workshops on enhancing your personal style/ professional image.
  • Women’s retreats including sessions on body image and learning to love yourself again.

Not only will you leave these sessions feeling both pampered and professional, you’ll also receive customized, practical advice that will give you confidence every day. Contact me today and let’s talk about how to redefine your personal style.

Are you finally ready to let that fierce fashionista out of the closet and standout in a positive way?

Schedule your complimentary, 30-minute Style Success Session with me today.

Book Now

And remember… you are beautiful!

xo Victoria